| 1 |
PREFACE |
Tactic 0.0 |
 YOUR FIRST MOVE: Think of multiple moves ahead to “Checkmate” other agents in your farm! |
| 2 |
PREFACE |
Tactic 0.1 |
 YOUR SECOND MOVE: Follow the 7 I’s to The “Checkmate” Method |
| 3 |
INTRODUCTION |
Tactic 0.2 |
 How to Become Agile and to Measure Instantly! |
| 4 |
CHAPTER 1: BECOME A LEGACY LEADER |
Tactic 1.0 |
 Commit to Leadership |
| 5 |
CHAPTER 1: BECOME A LEGACY LEADER |
Tactic 1.1 |
 Be Grateful |
| 6 |
CHAPTER 1: BECOME A LEGACY LEADER |
Tactic 1.2 |
 Take Initiative 1.0 |
| 7 |
CHAPTER 1: BECOME A LEGACY LEADER |
Tactic 1.2 |
 Take Initiative 2.0 |
| 8 |
CHAPTER 2: ARTICULATE DESIRES INTO TANGIBLE GOAL |
Tactic 2.0 |
 Set Your Goals |
| 9 |
CHAPTER 2: ARTICULATE DESIRES INTO TANGIBLE GOAL |
Tactic 2.1 |
 Identify Your High Versus Low Leverage Activities |
| 10 |
CHAPTER 2: ARTICULATE DESIRES INTO TANGIBLE GOAL |
Tactic 2.2 |
 Get a New Real Estate Deal in 30 Days! |
| 11 |
CHAPTER 2: ARTICULATE DESIRES INTO TANGIBLE GOAL |
Tactic 2.3 |
 Execute Your Plan! |
| 12 |
CHAPTER 2: ARTICULATE DESIRES INTO TANGIBLE GOAL |
Tactic 2.4 |
 Follow up to Get a New Real Estate Deal in 30 Days! |
| 13 |
CHAPTER 2: ARTICULATE DESIRES INTO TANGIBLE GOAL |
Tactic 2.5 |
 Create a Weekly Accountability Report. |
| 14 |
CHAPTER 3: DISCOVER YOUR CORE VALUES |
Tactic 3.0 |
 Tactic 3.0: Determine Your Audience |
| 15 |
CHAPTER 3: DISCOVER YOUR CORE VALUES |
Tactic 3.1 |
 Create a Persona Worksheet to Gain Audience Insight and Determine Your Niche |
| 16 |
CHAPTER 3: DISCOVER YOUR CORE VALUES |
Tactic 3.2 |
 Discern Audience Challenges |
| 17 |
CHAPTER 3: DISCOVER YOUR CORE VALUES |
Tactic 3.3 |
 Spy on Your Competition |
| 18 |
CHAPTER 3: DISCOVER YOUR CORE VALUES |
Tactic 3.4 |
 Measure Your Current Benefits |
| 19 |
CHAPTER 3: DISCOVER YOUR CORE VALUES |
Tactic 3.5 |
 Create a Communication Guarantee Policy |
| 20 |
CHAPTER 3: DISCOVER YOUR CORE VALUES |
Tactic 3.6 |
 Create a Cancellation Guarantee Policy |
| 21 |
CHAPTER 3: DISCOVER YOUR CORE VALUES |
Tactic 3.7 |
 Create a Close Guarantee Policy |
| 22 |
CHAPTER 3: DISCOVER YOUR CORE VALUES |
Tactic 3.8 |
 Create a Marketing Guarantee Policy |
| 23 |
CHAPTER 3: DISCOVER YOUR CORE VALUES |
Tactic 3.9 |
 Create a Certified Pre-Owned Home (CPOH) Guarantee Policy |
| 24 |
CHAPTER 3: DISCOVER YOUR CORE VALUES |
Tactic 3.10 |
 Discover Your Uniqueness - Construct Your Three Unique Must-Have Values |
| 25 |
CHAPTER 3: DISCOVER YOUR CORE VALUES |
Tactic 3.11 |
 Test Your Unique Value Invitation |
| 26 |
CHAPTER 3: DISCOVER YOUR CORE VALUES |
Tactic 3.12 |
 Discover Your Values - Demand |
| 27 |
CHAPTER 3: DISCOVER YOUR CORE VALUES |
Tactic 3.13 |
 Discover Your Values - Utility |
| 28 |
CHAPTER 3: DISCOVER YOUR CORE VALUES |
Tactic 3.14 |
 Discover Your Values - Scarcity |
| 29 |
CHAPTER 3: DISCOVER YOUR CORE VALUES |
Tactic 3.15 |
 Discover Your Values - Flexibility |
| 30 |
CHAPTER 3: DISCOVER YOUR CORE VALUES |
Tactic 3.16 |
 Discover Your Values - Credibility |
| 31 |
CHAPTER 3: DISCOVER YOUR CORE VALUES |
Tactic 3.17 |
 Calculate Your Value Score |
| 32 |
CHAPTER 4: ELEVATE THE POWER OF “YOU” |
Tactic 4.0 |
 Craft Your Tagline |
| 33 |
CHAPTER 4: ELEVATE THE POWER OF “YOU” |
Tactic 4.1 |
 Craft Your Elevator Pitch |
| 34 |
CHAPTER 4: ELEVATE THE POWER OF “YOU” |
Tactic 4.2 |
 Craft Your Unique Value Proposition |
| 35 |
CHAPTER 4: ELEVATE THE POWER OF “YOU” |
Tactic 4.3 |
 Craft Your Storyline |
| 36 |
CHAPTER 4: ELEVATE THE POWER OF “YOU” |
Tactic 4.4 |
 Craft Your Biography |
| 37 |
CHAPTER 4: ELEVATE THE POWER OF “YOU” |
Tactic 4.5 |
 Craft Your Executive Summary |
| 38 |
CHAPTER 4: ELEVATE THE POWER OF “YOU” |
Tactic 4.6 |
 Rank on the First Page of Google’s Search Results |
| 39 |
CHAPTER 5: SPEAK YOUR MESSAGE WITH INFLUEN |
Tactic 5.0 |
 Create an Educational Branded Guide |
| 40 |
CHAPTER 5: SPEAK YOUR MESSAGE WITH INFLUEN |
Tactic 5.1 |
 Create Branded Guides |
| 41 |
CHAPTER 5: SPEAK YOUR MESSAGE WITH INFLUEN |
Tactic 5.2 |
 Create Branded Content to Build Awareness and Drive Traffic |
| 42 |
CHAPTER 5: SPEAK YOUR MESSAGE WITH INFLUEN |
Tactic 5.3 |
 Create Branded Content to Capture and Nurture Leads |
| 43 |
CHAPTER 5: SPEAK YOUR MESSAGE WITH INFLUEN |
Tactic 5.4 |
 Create Branded Content to Convert Leads to Customers |
| 44 |
CHAPTER 5: SPEAK YOUR MESSAGE WITH INFLUEN |
Tactic 5.5 |
 Create Branded Content to Convert Customers to Advocates |
| 45 |
CHAPTER 5: SPEAK YOUR MESSAGE WITH INFLUEN |
Tactic 5.6 |
 Re-Purpose Branded Guides |
| 46 |
CHAPTER 5: SPEAK YOUR MESSAGE WITH INFLUEN |
Tactic 5.7 |
 Organize Your Branded Content and Resources |
| 47 |
CHAPTER 6: SHARPEN YOUR AXE |
Tactic 6.0 |
 Build a Blog |
| 48 |
CHAPTER 6: SHARPEN YOUR AXE |
Tactic 6.1 |
 Build a Professional Website |
| 49 |
CHAPTER 6: SHARPEN YOUR AXE |
Tactic 6.2 |
 Integrate IDX into Your Professional Website |
| 50 |
CHAPTER 6: SHARPEN YOUR AXE |
Tactic 6.3 |
 Partner with a Single Property Website Service Provider |
| 51 |
CHAPTER 6: SHARPEN YOUR AXE |
Tactic 6.4 |
 Build Landings Pages to Generate and Nurture Leads |
| 52 |
CHAPTER 6: SHARPEN YOUR AXE |
Tactic 6.5 |
 Develop or Subscribe to a Real Estate Mobile Application |
| 53 |
CHAPTER 6: SHARPEN YOUR AXE |
Tactic 6.6 |
 Update Your Information on Top Real Estate Websites |
| 54 |
CHAPTER 6: SHARPEN YOUR AXE |
Tactic 6.7 |
 Subscribe to Applicable Real Estate Technologies |
| 55 |
CHAPTER 6: SHARPEN YOUR AXE |
Tactic 6.8 |
 Optimize Lead Generation and Conversion Ratios |
| 56 |
CHAPTER 6: SHARPEN YOUR AXE |
Tactic 6.9 |
 Register for a Lead Remarketing Software |
| 57 |
CHAPTER 6: SHARPEN YOUR AXE |
Tactic 6.10 |
 Install Google Tag Manager and Google Analytics |
| 58 |
CHAPTER 6: SHARPEN YOUR AXE |
Tactic 6.11 |
 Optimize Your Websites for Search Engine Optimization |
| 59 |
CHAPTER 6: SHARPEN YOUR AXE |
Tactic 6.12 |
 List Your Business on Google My Business |
| 60 |
CHAPTER 6: SHARPEN YOUR AXE |
Tactic 6.13 |
 Set up Your Business for Display Ads |
| 61 |
CHAPTER 6: SHARPEN YOUR AXE |
Tactic 6.14 |
 Set up Your Business on YouTube |
| 62 |
CHAPTER 6: SHARPEN YOUR AXE |
Tactic 6.15 |
 Advertise Your Business on Facebook |
| 63 |
CHAPTER 6: SHARPEN YOUR AXE |
Tactic 6.16 |
 Strengthen Relationships with Private Messaging |
| 64 |
CHAPTER 6: SHARPEN YOUR AXE |
Tactic 6.17 |
 Go Beyond In-App and Extend Your Reach to the Network! |
| 65 |
CHAPTER 6: SHARPEN YOUR AXE |
Tactic 6.18 |
 Advertise Your Business on Instagram |
| 66 |
CHAPTER 6: SHARPEN YOUR AXE |
Tactic 6.19 |
 Advertise Your Business on LinkedIn |
| 67 |
CHAPTER 6: SHARPEN YOUR AXE |
Tactic 6.20 |
 Build Loyal Tribes with Social Media Groups |
| 68 |
CHAPTER 6: SHARPEN YOUR AXE |
Tactic 6.21 |
 Manage Your Social Media Presence |
| 69 |
CHAPTER 6: SHARPEN YOUR AXE |
Tactic 6.22 |
 Purchase a Cloud-Based Contact Relationship Manager |
| 70 |
CHAPTER 6: SHARPEN YOUR AXE |
Tactic 6.23 |
 Incorporate Seamless CRM Automation with Cloud Syncing Capabilities |
| 71 |
CHAPTER 6: SHARPEN YOUR AXE |
Tactic 6.24 |
 Streamline Your Real Estate Business Digitally |
| 72 |
CHAPTER 6: SHARPEN YOUR AXE |
Tactic 6.25 |
 Automate Real Estate Sales and Marketing |
| 73 |
CHAPTER 6: SHARPEN YOUR AXE |
Tactic 6.26 |
 Sharpen Online Collaboration |
| 74 |
CHAPTER 6: SHARPEN YOUR AXE |
Tactic 6.27 |
 Sharpen Your Axe |
| 75 |
CHAPTER 7: BUILD MASSIVE MOMENTUM |
Tactic 7.0 |
 Organize Your Existing Database |
| 76 |
CHAPTER 7: BUILD MASSIVE MOMENTUM |
Tactic 7.1 |
 Farm Your Network Using Traditional Marketing |
| 77 |
CHAPTER 7: BUILD MASSIVE MOMENTUM |
Tactic 7.2 |
 Farm Your In-Network Using Social Media Marketing |
| 78 |
CHAPTER 7: BUILD MASSIVE MOMENTUM |
Tactic 7.3 |
 Find the Best Real Estate Market to Farm |
| 79 |
CHAPTER 7: BUILD MASSIVE MOMENTUM |
Tactic 7.4 |
 Data Collection: Collect 6000 Contacts from the Best Real Estate Market |
| 80 |
CHAPTER 7: BUILD MASSIVE MOMENTUM |
Tactic 7.5 |
 Data Enrichment: Enrich Your Entire Database of the 6000 Contacts |
| 81 |
CHAPTER 7: BUILD MASSIVE MOMENTUM |
Tactic 7.6 |
 Data Validation: Validate Personal Data of the 6000 Contacts |
| 82 |
CHAPTER 7: BUILD MASSIVE MOMENTUM |
Tactic 7.7 |
 Data Normalization: Normalize Database Information of the 6000 Contacts |
| 83 |
CHAPTER 7: BUILD MASSIVE MOMENTUM |
Tactic 7.8 |
 Data Sanitization: Perform Contacts Hygiene Process to Sanitize Database |
| 84 |
CHAPTER 7: BUILD MASSIVE MOMENTUM |
Tactic 7.9 |
 Calculate the Momentum of Your Business to Dominate Your Marketplace |
| 85 |
CHAPTER 8: PLANT MORE SEEDS |
Tactic 8.0 |
 Sync Your Contacts With Your Mobile Phone |
| 86 |
CHAPTER 8: PLANT MORE SEEDS |
Tactic 8.1 |
 Sync Your Contacts With Your Social Media Profiles |
| 87 |
CHAPTER 8: PLANT MORE SEEDS |
Tactic 8.2 |
 Build a Successful Direct Outreach Strategy |
| 88 |
CHAPTER 8: PLANT MORE SEEDS |
Tactic 8.3 |
 Split Your Domination Business Model into Five Stages |
| 89 |
CHAPTER 8: PLANT MORE SEEDS |
Tactic 8.4 |
 Create a “Top Of Mind” Content Strategy |
| 90 |
CHAPTER 9: GENERATE HIGH-QUALITY LEADS |
Tactic 9.0 |
 Generate Leads Through Local Branding |
| 91 |
CHAPTER 9: GENERATE HIGH-QUALITY LEADS |
Tactic 9.1 |
 Generate Leads Through Every Door Direct Mail (EDDM) |
| 92 |
CHAPTER 9: GENERATE HIGH-QUALITY LEADS |
Tactic 9.2 |
 Generate Leads Through Publicity |
| 93 |
CHAPTER 9: GENERATE HIGH-QUALITY LEADS |
Tactic 9.3 |
 Generate Leads Through Automated Phone Prospecting |
| 94 |
CHAPTER 9: GENERATE HIGH-QUALITY LEADS |
Tactic 9.4 |
 Prepare for Online Lead Generation |
| 95 |
CHAPTER 9: GENERATE HIGH-QUALITY LEADS |
Tactic 9.5 |
 Generate Leads Through Content Marketing and Blogging |
| 96 |
CHAPTER 9: GENERATE HIGH-QUALITY LEADS |
Tactic 9.6 |
 Generate Leads Through Web Push Notifications |
| 97 |
CHAPTER 9: GENERATE HIGH-QUALITY LEADS |
Tactic 9.7 |
 Generate Leads Through Mobile Push Notifications |
| 98 |
CHAPTER 9: GENERATE HIGH-QUALITY LEADS |
Tactic 9.8 |
 Generate Leads Through Online Chat Applications |
| 99 |
CHAPTER 9: GENERATE HIGH-QUALITY LEADS |
Tactic 9.9 |
 Generate Leads Through Organic Social Media Channels |
| 100 |
CHAPTER 9: GENERATE HIGH-QUALITY LEADS |
Tactic 9.10 |
 Generate Leads Through Paid Social Media Ads |
| 101 |
CHAPTER 9: GENERATE HIGH-QUALITY LEADS |
Tactic 9.11 |
 Generate Leads Through Groups and Focused Communities |
| 102 |
CHAPTER 9: GENERATE HIGH-QUALITY LEADS |
Tactic 9.12 |
 Generate Leads Using Combined Traffic Types or Sources |
| 103 |
CHAPTER 9: GENERATE HIGH-QUALITY LEADS |
Tactic 9.13 |
 Generate Leads Using a Specific Traffic Source |
| 104 |
CHAPTER 10: NURTURE MEANINGFUL RELATIONSHIPS |
Tactic 10.0 |
 Identify Your Value Triggers and Create More ‘Aha!’ Moments |
| 105 |
CHAPTER 10: NURTURE MEANINGFUL RELATIONSHIPS |
Tactic 10.1 |
 Activate More Customers With Value Triggers |
| 106 |
CHAPTER 10: NURTURE MEANINGFUL RELATIONSHIPS |
Tactic 10.2 |
 Create Lead Nurturing Email Templates |
| 107 |
CHAPTER 10: NURTURE MEANINGFUL RELATIONSHIPS |
Tactic 10.3 |
 Set Up Your Marketing Automation Program |
| 108 |
CHAPTER 10: NURTURE MEANINGFUL RELATIONSHIPS |
Tactic 10.4 |
 Move People Through The Marketing and Sales Funnel |
| 109 |
CHAPTER 10: NURTURE MEANINGFUL RELATIONSHIPS |
Tactic 10.5 |
 Nurture Your Database With Valuable Content |
| 110 |
CHAPTER 10: NURTURE MEANINGFUL RELATIONSHIPS |
Tactic 10.6 |
 Set up Retargeting Ads on Facebook |
| 111 |
CHAPTER 10: NURTURE MEANINGFUL RELATIONSHIPS |
Tactic 10.7 |
 Set up Retargeting Ads on Google Ads |
| 112 |
CHAPTER 11: CREATE PROMISING OPPORTUNITIES |
Tactic 11.0 |
 Dial 30 Calls Per Day |
| 113 |
CHAPTER 11: CREATE PROMISING OPPORTUNITIES |
Tactic 11.1 |
 Qualify Your Potential Buyers |
| 114 |
CHAPTER 11: CREATE PROMISING OPPORTUNITIES |
Tactic 11.2 |
 Qualify Your Potential Sellers |
| 115 |
CHAPTER 11: CREATE PROMISING OPPORTUNITIES |
Tactic 11.3 |
 Prospect and Qualify For Sale By Owners |
| 116 |
CHAPTER 11: CREATE PROMISING OPPORTUNITIES |
Tactic 11.4 |
 Prospect and Qualify Expired Listings |
| 117 |
CHAPTER 11: CREATE PROMISING OPPORTUNITIES |
Tactic 11.5 |
 Practice Your Real Estate Sales Scripts |
| 118 |
CHAPTER 11: CREATE PROMISING OPPORTUNITIES |
Tactic 11.6 |
 Practice Your Handling Objections Scripts |
| 119 |
CHAPTER 11: CREATE PROMISING OPPORTUNITIES |
Tactic 11.7 |
 Follow Up With Your Database |
| 120 |
CHAPTER 12: SEAL THE DEAL |
Tactic 12.0 |
 Create Your List of Trusted Vendors and Affiliates |
| 121 |
CHAPTER 12: SEAL THE DEAL |
Tactic 12.1 |
 Compose Your Free Staging Consultation Policy |
| 122 |
CHAPTER 12: SEAL THE DEAL |
Tactic 12.2 |
 Engage Your Community |
| 123 |
CHAPTER 12: SEAL THE DEAL |
Tactic 12.3 |
 Create a Customized Home Buyers Questionnaire Form |
| 124 |
CHAPTER 12: SEAL THE DEAL |
Tactic 12.4 |
 Create a Customized Homebuyer’s Guide |
| 125 |
EPILOGUE - WHAT HAPPENS NEXT? |
Tactic 13.0 |
 Research the Top 250 National Real Estate Professionals |
| 126 |
EPILOGUE - WHAT HAPPENS NEXT? |
Tactic 13.1 |
 Build Your Domination System |