Dominate Real Estate Workbook
To have a chance at success in any business, including your real estate career, you must master three critical departments: business development, marketing, and sales. Further, agents must take control and run their real estate business like an enterprise. You are not just a real estate salesperson or a broker; you are the CEO, CFO, COO, CMO, CTO, CIO, and the Chief Everything Officer. This workbook will position you to be the hustler entrepreneur and the closer of every opportunity.
There are over 80 documents, spreadsheets, and scripts to streamline your real estate business. Everything you need from management to business development, marketing, and real estate sales is available in the digital workbook.
Here’s a complete list of what is included in the Dominate Real Estate Workbook:
| The Digital Workbook Table of Contents | ||||
|---|---|---|---|---|
| # | Title | Type | Purpose | |
| 1 | Dominate Real Estate Tactics (Workbook) |  Document |
PDF Link: All Tactics combined to form the digital workbook. Follow along each chapter and execute all tactics to | |
| 2 | Dominate Real Estate Illustrations (Book) | Document |
All book illustrations by chapter. Created to simplify the DRE methods outline in the book | |
| 3 | Dominate Real Estate Methods (Book) | Document |
All Methods combined. Quick reference to the DRE Methods without having to flip through the book or listen to the audiobook | |
| 4 | Dominate Real Estate Ultimate Checklist (Book) | Document |
The Dominate Real Estate master checklist. Hold yourself accountable and keep track of your execution plan | |
| 5 | Top Real Estate blogs by Blog Rank |  Spreadsheet |
Top real estate blogs rated by BlogRank | |
| 6 | Goal Setting Strategy | Spreadsheet |
Strategy: How to set your goals worksheet | |
| 7 | High vs. Low Leverage Activities | Spreadsheet |
Productivity | |
| 8 | Execution Plan | Spreadsheet |
Management: Manage all of your projects & tasks | |
| 9 | Persona Worksheet | Spreadsheet |
Personalize avatars of your ideal clients | |
| 10 | Communication Guarantee | Document |
Listing Presentation | |
| 12 | Marketing Guarantee Program | Document |
Listing Presentation | |
| 13 | Certified Pre-Owned Home Program (CPOH) | Document |
Listing Presentation | |
| 14 | Unique Value Proposition Worksheet | Spreadsheet |
Worksheet: Identify and craft your brand values | |
| 15 | Content Strategy Worksheet | Spreadsheet |
Strategy: Create content that will generate clients | |
| 16 | Miscellaneous Email Templates | Document |
Nurturing Leads | |
| 17 | Email Templates Worksheet | Spreadsheet |
Over 20 email templates that can be used by Realtors | |
| 18 | Canned Email Responses | Document |
Canned email templates to convert leads to clients | |
| 19 | Real Estate Sales Scripts | Spreadsheet |
Scripts: Buyer, seller, FSBO, and Expired scripts | |
| 20 | Top Of Mind Strategy | Document |
Strategy: Nurturing your database to stay top of mind | |
| 21 | Video Production Worksheet | Spreadsheet |
Worksheet: Strategize your video production | |
| 22 | Brand Assets Worksheet | Spreadsheet |
Craft your marketing and sales brand messages | |
| 23 | Facebook Custom Audience Template | Spreadsheet |
Template: Facebook custom audience database template | |
| 24 | Content Calendar Worksheet | Spreadsheet |
Worksheet: Schedule your content to share on social media | |
| 25 | Customer Relationship Management CRM | Spreadsheet |
Contact relationship management worksheet | |
| 26 | Technology Login Sheet | Spreadsheet |
Reference: Login templates to all technologies & platforms | |
| 27 | Contacts Profiling Strategy | Document |
Strategy: Segmenting contacts for database | |
| 28 | In-Network Momentum | Spreadsheet |
Database of family, friends, and SOI | |
| 29 | Neighborhood Turnover Rate Worksheet | Spreadsheet |
Worksheet: Farm a profitable real estate territory | |
| 30 | Out-Of-Network Momentum | Spreadsheet |
Database of strangers need to convert into clients | |
| 31 | Momentum Report Worksheet | Spreadsheet |
Accumulate the 6000 contacts one thousand at a time and see the overall process through the conversion funnel | |
| 32 | Email to MMS Reference Sheet | Spreadsheet |
Send SMS/MMS from your email inbox | |
| 33 | Business Directory and Category | Spreadsheet |
Thousands of potential business categories to partner with | |
| 34 | EDDM Templates | Spreadsheet |
Templates to design Every Door Direct Mail Flyers | |
| 35 | EDDM Checklist | Document |
Checklist to ensure your EDDM Campaign is complete | |
| 36 | Publicity Strategy | Document |
Strategy: Get featured in the press | |
| 37 | Press Release Templates | Document |
Press Release templates to use with media kit in pitching to press | |
| 38 | Press Release Activity Tracker | Spreadsheet |
Track the process of pitching your PR efforts | |
| 39 | Real Estate News and Blog Sites | Spreadsheet |
List of top real estate media outlets, news and blog websites | |
| 40 | Media Outlet Contacts | Spreadsheet |
Media contacts at top-tier publications such as WSJ, LAT, NYT... | |
| 41 | Facebook Groups Prospecting & Follow-Up | Spreadsheet |
Template: Prospecting using Facebook groups template | |
| 42 | Paid Ads Powerhouses | Spreadsheet |
List of all Paid Ad Networks | |
| 43 | Lead Generation to Nurturing and Automation Strategy | Document |
Strategy: Lead Generation to Nurturing and Automation Strategy | |
| 44 | Email Planning Template | Spreadsheet |
Plan your monthly email sends and automation | |
| 45 | Prospecting Worksheet | Spreadsheet |
Worksheet: Track your weekly cold calls and prospecting efforts. | |
| 46 | Multi-Offer Sellers Net Sheet | Spreadsheet |
Listing Presentation | |
| 47 | Lead Qualification Worksheet | Spreadsheet |
Lead Qualification | |
| 48 | Lead Follow-Up Worksheet | Spreadsheet |
Management: Never miss a lead follow up again | |
| 49 | Sample Follow-Up Plan For New Leads | Document |
Strategy: Create a follow up plan within your CRM to maximize your prospecting and conversion efforts | |
| 50 | Sellers Checklist | Spreadsheet |
All sellers transaction checklists including questions to ask sellers at the listing appointment | |
| 51 | 10-Step Listing Marketing Strategy | Document |
10-Step to Prepare for Your Next Listing Appointment | |
| 52 | Free Staging Consultation | Document |
Listing Presentation | |
| 53 | Buyers Questionnaire Form | Spreadsheet |
Listing agents have selling agents pre-qualify their buyers before making an offer. | |
| 54 | Homebuyers Guide | Spreadsheet |
Listing Presentation and Lead Nurturing | |
| 55 | 2018 Top 250 Individual Real Estate Professionals | Spreadsheet |
Domination | |
| 56 | To-Do List | Spreadsheet |
Organize your To-Do tasks into one list | |
| 57 | YAMM Mail Merge | Spreadsheet |
Database: Send emails using YAMM with Gmail mail merge | |
| 58 | Paid Ads Strategy | Spreadsheet |
Create and run successful paid advertising strategies for web, social, and mobile | |
| 59 | Addressing Your Real Estate Challenges | Spreadsheet |
Understand challenges before addressing them including quick tips and more | |
| 60 | Real Estate Responsibilities Checklist | Spreadsheet |
Brainstorm to-do tasks that you can delegate to a VA or an ISA | |
| 61 | New Seller Lead Intake Form | Document |
Short and quick seller lead intake form | |
| 62 | Brand Storytelling Worksheet | Spreadsheet |
Worksheet: Write an effective storyline | |
| 63 | SPAM Words | Spreadsheet |
Avoid using these words in the body of your emails and subject lines! | |
| 64 | GCI Calculator | Spreadsheet |
Calculate your Gross Commission Income (GCI) | |
| 65 | Content Editorial Calendar | Document |
10 Steps to Setting Up Your First Editorial Calendar | |
| 66 | Marketing Guarantee | Document |
Pre-Listing Presentation | |
| 67 | The Extensive 75-Point Marketing Plan | Document |
Pre-Listing Presentation | |
| 68 | Home Listing and Sale Strategy | Document |
Pre-Listing Presentation | |
| 69 | CMA Report Tips | Document |
Pre-Listing Presentation | |
| 70 | Facebook Ads Strategy | Document |
Strategy: Facebook promotional strategy | |
| 71 | Instagram Posting Strategy | Document |
Strategy: Instagram promotional strategy | |
| 72 | Google My Business Posting Strategy | Document |
Strategy: Google My Business promotional strategy | |
| 73 | Get Buyers Strategy | Document |
Strategy: How to get home buyer leads | |
| 74 | Working With Home Buyers | Document |
The Home Buying Journey | |
| 75 | Working With Home Sellers | Document |
The Home Selling Journey | |
| 76 | Buyer Lead Email Drip Campaigns | Document |
Set up new buyer email marketing drip campaign | |
| 77 | Geographic Farming Strategy | Document |
Lead Generation Geographic Farming Strategy | |
| 78 | Contacts Hygiene Strategy | Document |
Strategy: Verify, append, and clean up contacts in database | |
| 79 | Review Request Strategy | Document |
Get reviews from family, friends, clients, fans, and advocates | |
| 80 | Dominate Real Estate Listing Presentation | Presentation |
The Listing Presentation (Template) | |
Tactics in this Book
PREFACE
Tactic 0.0
Methods in this Book
PREFACE
Method 0.1
The 7 I’s to “Checkmate” Method
INTRODUCTION
Method 0.2
The Shift Your Mindset Method
CHAPTER 1: BECOME A LEGACY LEADER
Method 1.0
The 5 C’s Of The Growth Mindset Method
CHAPTER 1: BECOME A LEGACY LEADER
Method 1.1
The 3 E’s For Taking Initiative Method
CHAPTER 2: ARTICULATE DESIRES INTO TANGIBLE GOALS
Method 2.0
The SMART2 Goal Setting Method
CHAPTER 2: ARTICULATE DESIRES INTO TANGIBLE GOALS
Method 2.1
The 3 Goal Terms Method
Top real estate producers aren’t smarter than you. They don’t work as hard as you do, but they do things differently. They have functional operating systems in place. They’ve figured out their uniqueness, their values, and the sources for a consistent flow of sales. What works for one real estate agent may not work for everyone else. No one can tell you your secret for success, but in Dominate Real Estate, James shows you the foundation, rules, strategies, methods, tools, techniques, and the technologies to build your success system, which becomes your secret for growth, prosperity, and domination.
Dominate Real Estate (DRE) isn’t your average real estate sales and marketing book. James Tyler has strategically crafted a masterpiece that will forever change the way real estate professionals build and expand their businesses online. This book is an instructional guide to help real estate agents nationwide find prosperity and freedom. The author concentrates on mastering the overwhelming challenges of business development, marketing, and sales to help develop a profitable real estate company and a delightful lifestyle.
This book for you if you have any of these questions:
- How do I implement online strategies to grow my real estate sales immediately?
- How can I utilize social media, including Facebook, Instagram, YouTube, and
- Google, to monetize my real estate business?
- What are the most effective methods and tactics for lead generation?
- What are my options if I am new to the real estate business with little to no marketing budget?
- How do top agents convert leads to customers and referral partners?
- How do I become the number one agent in my marketplace?
Mr. Tyler has revealed a proven plan that will guide you to becoming one of the leading real estate professionals in your territory. If you haven’t achieved the success you deserve, you need to read this book. Here’s why:
- Boost Your Productivity: Close a minimum of ten real estate transactions monthly and consistently within 90-days from executing strategies in this book.
- Increase Your Income: Create multiple online traffic sources to generate consistent quality leads and real estate sales, resulting in higher revenue.
- Enjoy Unlimited Freedom: Replace yourself with qualified staff and automated technologies to invest less time in your business and enjoy more time with your loved ones.
Moreover, James brings big data and predictive analytics into real estate success by leveraging Artificial Intelligence to predict viable territories. The author introduces innovative ways to farm hot communities instead of the traditional farming method. Combined with real estate market statistics, utilize the power of predictive analytics, big data, and technology to master online and social media farming. Thus, building a robust and scalable real estate business.
James compliments the online farming concept with a creative technique of prefilling your database with people who are likely to buy or sell. While Jim Collins coined the flywheel concept, James Tyler digs even more in-depth into how to create massive momentum for your real estate business. He reveals a creative perspective on how mass and velocity is equivalent to people and speed to build repeatable and extensive networks.
These two concepts make this book unique and original, let alone the hundreds of other success models James shares in this invaluable paper.
“Domination is a process; practice it to master it!”
— James Tyler
Technology Resources
Tech systems and platforms James recommends
Check out the technology resources James recommended in the Dominate Real Estate book. Most of these platforms are crucial to the success of your real estate business. They can help you with management, marketing, sales, and accomplishing your goals. Streamline your real estate career, leveraging data and technology.
Praise for
Dominate Real Estate
and James Tyler
Here are a few testimonials and reviews from real estate influencers, brokers, and agents just like you.
"There is a ton of actionable advice in this book. James has developed fantastic formulas for surviving bad real estate markets and creating everlasting real estate success."
Karen Briscoe
Author “Real Estate Success in 5 Minutes a Day”
"James has brought his fundamental perspectives about marketing and sales, and compiled it into a master plan to help professionals take their business to the next level."
Joe Homs
Real Estate Investor, H&M Realty Group
"The concepts inside the Dominate Real Estate book are priceless. James provides a mapped out plan for any real estate agent to follow, whether experienced or just starting in the industry."
Debbie West
Broker Associate, West Coast Realty Group
"James delivers systematic strategies for building successful real estate businesses. He showcases several techniques that demonstrate how real estate professionals can drive positive changes in their business. Achieve superior results by leveraging DRE’s tactics and methods. If each of us embodies the teachings that are in this book, it would not only create succeeding outcomes for our businesses, but we will also live better lives!"
Salee Zawerbek
REALTOR®, Keller Williams Newport Estates
"I met James at an Orange County Association of REALTORS® (OCAR) event months before he finished his book. At that time, it was apparent that his book was a must-read. Now and after reading the first few chapters, I knew this book would complement my background in the real estate market research. James brings new practical strategies and creative methods in growing any real estate business. His book kept me interested in wanting to read more and implement his tactics immediately."
Ruth Bruno
REALTOR®, Regency Real Estate Brokers
"In his new book, Dominate Real Estate, James Tyler provides tools to help real estate professionals understand how to leverage the ever-changing world of technology. He contributes to the fulfillment of streamlining the business digitally. He has experimented with several online platforms, and he gives us the tried-and-true ones he recommends."
Nancy Teixeira Jenson
REALTOR®, Coldwell Banker Residential Brokerage
"In a world with an increasing amount of information with often less pertinence, James Tyler has written a primer on taking our daily activities from superficial transactions to meaningful ones. Dominate Real Estate presents sales and marketing tools, examples, and tactics to enhance any part of our professional and personal lives."
Craig Preston
REALTOR®, First Team Real Estate
"A few chapters into Dominate Real Estate, I knew this would help me take a giant step to the top. I’ve already started looking at my business from a growth mindset and have been implementing the material. I extend many thanks to James for sharing his vision with us."
Monica Martinez
REALTOR®, Century 21
"If you want to succeed at the highest level possible in your real estate profession and personal life, I highly recommend reading Dominate Real Estate. You will learn everything from envisioning your goals, setting up your entire brand, to executing lead generation tactics in the most structured way possible. Thank you, James!"
Laura Rodriguez
REALTOR®, Signature Real Estate
"After reading the first five chapters of Dominate Real Estate, I knew right away that I would approach my Real Estate business differently. I have read many different books on Real Estate and how to command the market, but this book offers real strategies and real solution. It provides insights on how to dominate in communities. This book has me excited and motivated to Re-Launch my RE career and utilize some different techniques to become a top producer. Thank you, Coach James Tyler."
Shawana Bowens
REALTOR®, Agnelli Real Estate
"Dominate Real Estate is an insider guide to build an entire real estate business. James delves into every aspect of business development, marketing, and sales with practical methods to survive the real estate market at any given time. Use this book as your roadmap to forge lasting success. I wish this book would have been available to me when I started in real estate."
Keith Brodsky
REALTOR®, RE/MAX | Over 2000 properties sold in 3 stat
"This book is a total game changer! Dominate Real Estate is a great find for everyone who wants to learn how to build high-quality relationships with the several networks that surround us. I have already started to recognize the importance of strengthening my relationships with people in my database and my social media to help scale my business."
Christian Plowden
REALTOR®, Keller Williams Realty
"The vision of this book is impressive. It is a blueprint that helps take out the guessing game of how to succeed in your real estate business. James provides the real estate agent everything they need from real estate scripts, lead generation strategies, and listing presentations."
Christopher Daish
REALTOR®, Corcoran Real Estate
"I can see the great amount of experience James Tyler has shared in this book about real estate marketing and sales tactics. I love how he gives robust strategies that are supported by research and through his wisdom over the years. I would recommend this amazing book to every real estate professional. I think everyone in the sales world can benefit from it and learn to dominate their market."
Ricardo Leveron
REALTOR®, Keller Williams Realty
"This book is the map for the road to success. James teaches step-by-step how to get on that road and stay on it. Dominate Real Estate will help any real estate agent outmaneuver the majority of his or her competitors."
Gloria Resendez
REALTOR®, Encore Fine Properties
"This book is a must-read for anyone who wants to have a significant impact on leadership. It focuses on the growth mindset and how it can influence success tremendously. Leadership is not a programmed trait, it is a hard-won skill, and learning how to lead requires a master guide. James elaborates on goal-setting, so we don’t set limitations for ourselves and consistently feel accomplished. James Tyler broke the mold with Dominate Real Estate."
Brandon Grass
Real Estate Agent, RE/MAX Kelowna
