Dominate Real Estate Tactics
# Chapter Tactic # Tactic Title
1 PREFACE Tactic 0.0   YOUR FIRST MOVE: Think of multiple moves ahead to “Checkmate” other agents in your farm!
2 PREFACE Tactic 0.1   YOUR SECOND MOVE: Follow the 7 I’s to The “Checkmate” Method
3 INTRODUCTION Tactic 0.2   How to Become Agile and to Measure Instantly!
4 CHAPTER 1: BECOME A LEGACY LEADER Tactic 1.0   Commit to Leadership
5 CHAPTER 1: BECOME A LEGACY LEADER Tactic 1.1   Be Grateful
6 CHAPTER 1: BECOME A LEGACY LEADER Tactic 1.2   Take Initiative 1.0
7 CHAPTER 1: BECOME A LEGACY LEADER Tactic 1.2   Take Initiative 2.0
8 CHAPTER 2: ARTICULATE DESIRES INTO TANGIBLE GOAL Tactic 2.0   Set Your Goals
9 CHAPTER 2: ARTICULATE DESIRES INTO TANGIBLE GOAL Tactic 2.1   Identify Your High Versus Low Leverage Activities
10 CHAPTER 2: ARTICULATE DESIRES INTO TANGIBLE GOAL Tactic 2.2   Get a New Real Estate Deal in 30 Days!
11 CHAPTER 2: ARTICULATE DESIRES INTO TANGIBLE GOAL Tactic 2.3   Execute Your Plan!
12 CHAPTER 2: ARTICULATE DESIRES INTO TANGIBLE GOAL Tactic 2.4   Follow up to Get a New Real Estate Deal in 30 Days!
13 CHAPTER 2: ARTICULATE DESIRES INTO TANGIBLE GOAL Tactic 2.5   Create a Weekly Accountability Report.
14 CHAPTER 3: DISCOVER YOUR CORE VALUES Tactic 3.0   Tactic 3.0: Determine Your Audience
15 CHAPTER 3: DISCOVER YOUR CORE VALUES Tactic 3.1   Create a Persona Worksheet to Gain Audience Insight and Determine Your Niche
16 CHAPTER 3: DISCOVER YOUR CORE VALUES Tactic 3.2   Discern Audience Challenges
17 CHAPTER 3: DISCOVER YOUR CORE VALUES Tactic 3.3   Spy on Your Competition
18 CHAPTER 3: DISCOVER YOUR CORE VALUES Tactic 3.4   Measure Your Current Benefits
19 CHAPTER 3: DISCOVER YOUR CORE VALUES Tactic 3.5   Create a Communication Guarantee Policy
20 CHAPTER 3: DISCOVER YOUR CORE VALUES Tactic 3.6   Create a Cancellation Guarantee Policy
21 CHAPTER 3: DISCOVER YOUR CORE VALUES Tactic 3.7   Create a Close Guarantee Policy
22 CHAPTER 3: DISCOVER YOUR CORE VALUES Tactic 3.8   Create a Marketing Guarantee Policy
23 CHAPTER 3: DISCOVER YOUR CORE VALUES Tactic 3.9   Create a Certified Pre-Owned Home (CPOH) Guarantee Policy
24 CHAPTER 3: DISCOVER YOUR CORE VALUES Tactic 3.10   Discover Your Uniqueness - Construct Your Three Unique Must-Have Values
25 CHAPTER 3: DISCOVER YOUR CORE VALUES Tactic 3.11   Test Your Unique Value Invitation
26 CHAPTER 3: DISCOVER YOUR CORE VALUES Tactic 3.12   Discover Your Values - Demand
27 CHAPTER 3: DISCOVER YOUR CORE VALUES Tactic 3.13   Discover Your Values - Utility
28 CHAPTER 3: DISCOVER YOUR CORE VALUES Tactic 3.14   Discover Your Values - Scarcity
29 CHAPTER 3: DISCOVER YOUR CORE VALUES Tactic 3.15   Discover Your Values - Flexibility
30 CHAPTER 3: DISCOVER YOUR CORE VALUES Tactic 3.16   Discover Your Values - Credibility
31 CHAPTER 3: DISCOVER YOUR CORE VALUES Tactic 3.17   Calculate Your Value Score
32 CHAPTER 4: ELEVATE THE POWER OF “YOU” Tactic 4.0   Craft Your Tagline
33 CHAPTER 4: ELEVATE THE POWER OF “YOU” Tactic 4.1   Craft Your Elevator Pitch
34 CHAPTER 4: ELEVATE THE POWER OF “YOU” Tactic 4.2   Craft Your Unique Value Proposition
35 CHAPTER 4: ELEVATE THE POWER OF “YOU” Tactic 4.3   Craft Your Storyline
36 CHAPTER 4: ELEVATE THE POWER OF “YOU” Tactic 4.4   Craft Your Biography
37 CHAPTER 4: ELEVATE THE POWER OF “YOU” Tactic 4.5   Craft Your Executive Summary
38 CHAPTER 4: ELEVATE THE POWER OF “YOU” Tactic 4.6   Rank on the First Page of Google’s Search Results
39 CHAPTER 5: SPEAK YOUR MESSAGE WITH INFLUEN Tactic 5.0   Create an Educational Branded Guide
40 CHAPTER 5: SPEAK YOUR MESSAGE WITH INFLUEN Tactic 5.1   Create Branded Guides
41 CHAPTER 5: SPEAK YOUR MESSAGE WITH INFLUEN Tactic 5.2   Create Branded Content to Build Awareness and Drive Traffic
42 CHAPTER 5: SPEAK YOUR MESSAGE WITH INFLUEN Tactic 5.3   Create Branded Content to Capture and Nurture Leads
43 CHAPTER 5: SPEAK YOUR MESSAGE WITH INFLUEN Tactic 5.4   Create Branded Content to Convert Leads to Customers
44 CHAPTER 5: SPEAK YOUR MESSAGE WITH INFLUEN Tactic 5.5   Create Branded Content to Convert Customers to Advocates
45 CHAPTER 5: SPEAK YOUR MESSAGE WITH INFLUEN Tactic 5.6   Re-Purpose Branded Guides
46 CHAPTER 5: SPEAK YOUR MESSAGE WITH INFLUEN Tactic 5.7   Organize Your Branded Content and Resources
47 CHAPTER 6: SHARPEN YOUR AXE Tactic 6.0   Build a Blog
48 CHAPTER 6: SHARPEN YOUR AXE Tactic 6.1   Build a Professional Website
49 CHAPTER 6: SHARPEN YOUR AXE Tactic 6.2   Integrate IDX into Your Professional Website
50 CHAPTER 6: SHARPEN YOUR AXE Tactic 6.3   Partner with a Single Property Website Service Provider
51 CHAPTER 6: SHARPEN YOUR AXE Tactic 6.4   Build Landings Pages to Generate and Nurture Leads
52 CHAPTER 6: SHARPEN YOUR AXE Tactic 6.5   Develop or Subscribe to a Real Estate Mobile Application
53 CHAPTER 6: SHARPEN YOUR AXE Tactic 6.6   Update Your Information on Top Real Estate Websites
54 CHAPTER 6: SHARPEN YOUR AXE Tactic 6.7   Subscribe to Applicable Real Estate Technologies
55 CHAPTER 6: SHARPEN YOUR AXE Tactic 6.8   Optimize Lead Generation and Conversion Ratios
56 CHAPTER 6: SHARPEN YOUR AXE Tactic 6.9   Register for a Lead Remarketing Software
57 CHAPTER 6: SHARPEN YOUR AXE Tactic 6.10   Install Google Tag Manager and Google Analytics
58 CHAPTER 6: SHARPEN YOUR AXE Tactic 6.11   Optimize Your Websites for Search Engine Optimization
59 CHAPTER 6: SHARPEN YOUR AXE Tactic 6.12   List Your Business on Google My Business
60 CHAPTER 6: SHARPEN YOUR AXE Tactic 6.13   Set up Your Business for Display Ads
61 CHAPTER 6: SHARPEN YOUR AXE Tactic 6.14   Set up Your Business on YouTube
62 CHAPTER 6: SHARPEN YOUR AXE Tactic 6.15   Advertise Your Business on Facebook
63 CHAPTER 6: SHARPEN YOUR AXE Tactic 6.16   Strengthen Relationships with Private Messaging
64 CHAPTER 6: SHARPEN YOUR AXE Tactic 6.17   Go Beyond In-App and Extend Your Reach to the Network!
65 CHAPTER 6: SHARPEN YOUR AXE Tactic 6.18   Advertise Your Business on Instagram
66 CHAPTER 6: SHARPEN YOUR AXE Tactic 6.19   Advertise Your Business on LinkedIn
67 CHAPTER 6: SHARPEN YOUR AXE Tactic 6.20   Build Loyal Tribes with Social Media Groups
68 CHAPTER 6: SHARPEN YOUR AXE Tactic 6.21   Manage Your Social Media Presence
69 CHAPTER 6: SHARPEN YOUR AXE Tactic 6.22   Purchase a Cloud-Based Contact Relationship Manager
70 CHAPTER 6: SHARPEN YOUR AXE Tactic 6.23   Incorporate Seamless CRM Automation with Cloud Syncing Capabilities
71 CHAPTER 6: SHARPEN YOUR AXE Tactic 6.24   Streamline Your Real Estate Business Digitally
72 CHAPTER 6: SHARPEN YOUR AXE Tactic 6.25   Automate Real Estate Sales and Marketing
73 CHAPTER 6: SHARPEN YOUR AXE Tactic 6.26   Sharpen Online Collaboration
74 CHAPTER 6: SHARPEN YOUR AXE Tactic 6.27   Sharpen Your Axe
75 CHAPTER 7: BUILD MASSIVE MOMENTUM Tactic 7.0   Organize Your Existing Database
76 CHAPTER 7: BUILD MASSIVE MOMENTUM Tactic 7.1   Farm Your Network Using Traditional Marketing
77 CHAPTER 7: BUILD MASSIVE MOMENTUM Tactic 7.2   Farm Your In-Network Using Social Media Marketing
78 CHAPTER 7: BUILD MASSIVE MOMENTUM Tactic 7.3   Find the Best Real Estate Market to Farm
79 CHAPTER 7: BUILD MASSIVE MOMENTUM Tactic 7.4   Data Collection: Collect 6000 Contacts from the Best Real Estate Market
80 CHAPTER 7: BUILD MASSIVE MOMENTUM Tactic 7.5   Data Enrichment: Enrich Your Entire Database of the 6000 Contacts
81 CHAPTER 7: BUILD MASSIVE MOMENTUM Tactic 7.6   Data Validation: Validate Personal Data of the 6000 Contacts
82 CHAPTER 7: BUILD MASSIVE MOMENTUM Tactic 7.7   Data Normalization: Normalize Database Information of the 6000 Contacts
83 CHAPTER 7: BUILD MASSIVE MOMENTUM Tactic 7.8   Data Sanitization: Perform Contacts Hygiene Process to Sanitize Database
84 CHAPTER 7: BUILD MASSIVE MOMENTUM Tactic 7.9   Calculate the Momentum of Your Business to Dominate Your Marketplace
85 CHAPTER 8: PLANT MORE SEEDS Tactic 8.0   Sync Your Contacts With Your Mobile Phone
86 CHAPTER 8: PLANT MORE SEEDS Tactic 8.1   Sync Your Contacts With Your Social Media Profiles
87 CHAPTER 8: PLANT MORE SEEDS Tactic 8.2   Build a Successful Direct Outreach Strategy
88 CHAPTER 8: PLANT MORE SEEDS Tactic 8.3   Split Your Domination Business Model into Five Stages
89 CHAPTER 8: PLANT MORE SEEDS Tactic 8.4   Create a “Top Of Mind” Content Strategy
90 CHAPTER 9: GENERATE HIGH-QUALITY LEADS Tactic 9.0   Generate Leads Through Local Branding
91 CHAPTER 9: GENERATE HIGH-QUALITY LEADS Tactic 9.1   Generate Leads Through Every Door Direct Mail (EDDM)
92 CHAPTER 9: GENERATE HIGH-QUALITY LEADS Tactic 9.2   Generate Leads Through Publicity
93 CHAPTER 9: GENERATE HIGH-QUALITY LEADS Tactic 9.3   Generate Leads Through Automated Phone Prospecting
94 CHAPTER 9: GENERATE HIGH-QUALITY LEADS Tactic 9.4   Prepare for Online Lead Generation
95 CHAPTER 9: GENERATE HIGH-QUALITY LEADS Tactic 9.5   Generate Leads Through Content Marketing and Blogging
96 CHAPTER 9: GENERATE HIGH-QUALITY LEADS Tactic 9.6   Generate Leads Through Web Push Notifications
97 CHAPTER 9: GENERATE HIGH-QUALITY LEADS Tactic 9.7   Generate Leads Through Mobile Push Notifications
98 CHAPTER 9: GENERATE HIGH-QUALITY LEADS Tactic 9.8   Generate Leads Through Online Chat Applications
99 CHAPTER 9: GENERATE HIGH-QUALITY LEADS Tactic 9.9   Generate Leads Through Organic Social Media Channels
100 CHAPTER 9: GENERATE HIGH-QUALITY LEADS Tactic 9.10   Generate Leads Through Paid Social Media Ads
101 CHAPTER 9: GENERATE HIGH-QUALITY LEADS Tactic 9.11   Generate Leads Through Groups and Focused Communities
102 CHAPTER 9: GENERATE HIGH-QUALITY LEADS Tactic 9.12   Generate Leads Using Combined Traffic Types or Sources
103 CHAPTER 9: GENERATE HIGH-QUALITY LEADS Tactic 9.13   Generate Leads Using a Specific Traffic Source
104 CHAPTER 10: NURTURE MEANINGFUL RELATIONSHIPS Tactic 10.0   Identify Your Value Triggers and Create More ‘Aha!’ Moments
105 CHAPTER 10: NURTURE MEANINGFUL RELATIONSHIPS Tactic 10.1   Activate More Customers With Value Triggers
106 CHAPTER 10: NURTURE MEANINGFUL RELATIONSHIPS Tactic 10.2   Create Lead Nurturing Email Templates
107 CHAPTER 10: NURTURE MEANINGFUL RELATIONSHIPS Tactic 10.3   Set Up Your Marketing Automation Program
108 CHAPTER 10: NURTURE MEANINGFUL RELATIONSHIPS Tactic 10.4   Move People Through The Marketing and Sales Funnel
109 CHAPTER 10: NURTURE MEANINGFUL RELATIONSHIPS Tactic 10.5   Nurture Your Database With Valuable Content
110 CHAPTER 10: NURTURE MEANINGFUL RELATIONSHIPS Tactic 10.6   Set up Retargeting Ads on Facebook
111 CHAPTER 10: NURTURE MEANINGFUL RELATIONSHIPS Tactic 10.7   Set up Retargeting Ads on Google Ads
112 CHAPTER 11: CREATE PROMISING OPPORTUNITIES Tactic 11.0   Dial 30 Calls Per Day
113 CHAPTER 11: CREATE PROMISING OPPORTUNITIES Tactic 11.1   Qualify Your Potential Buyers
114 CHAPTER 11: CREATE PROMISING OPPORTUNITIES Tactic 11.2   Qualify Your Potential Sellers
115 CHAPTER 11: CREATE PROMISING OPPORTUNITIES Tactic 11.3   Prospect and Qualify For Sale By Owners
116 CHAPTER 11: CREATE PROMISING OPPORTUNITIES Tactic 11.4   Prospect and Qualify Expired Listings
117 CHAPTER 11: CREATE PROMISING OPPORTUNITIES Tactic 11.5   Practice Your Real Estate Sales Scripts
118 CHAPTER 11: CREATE PROMISING OPPORTUNITIES Tactic 11.6   Practice Your Handling Objections Scripts
119 CHAPTER 11: CREATE PROMISING OPPORTUNITIES Tactic 11.7   Follow Up With Your Database
120 CHAPTER 12: SEAL THE DEAL Tactic 12.0   Create Your List of Trusted Vendors and Affiliates
121 CHAPTER 12: SEAL THE DEAL Tactic 12.1   Compose Your Free Staging Consultation Policy
122 CHAPTER 12: SEAL THE DEAL Tactic 12.2   Engage Your Community
123 CHAPTER 12: SEAL THE DEAL Tactic 12.3   Create a Customized Home Buyers Questionnaire Form
124 CHAPTER 12: SEAL THE DEAL Tactic 12.4   Create a Customized Homebuyer’s Guide
125 EPILOGUE - WHAT HAPPENS NEXT? Tactic 13.0   Research the Top 250 National Real Estate Professionals
126 EPILOGUE - WHAT HAPPENS NEXT? Tactic 13.1   Build Your Domination System