Dominate Real Estate Tactics
#ChapterTactic #Tactic Title
1PREFACETactic 0.0   YOUR FIRST MOVE: Think of multiple moves ahead to “Checkmate” other agents in your farm!
2PREFACETactic 0.1   YOUR SECOND MOVE: Follow the 7 I’s to The “Checkmate” Method
3INTRODUCTIONTactic 0.2   How to Become Agile and to Measure Instantly!
4CHAPTER 1: BECOME A LEGACY LEADERTactic 1.0   Commit to Leadership
5CHAPTER 1: BECOME A LEGACY LEADERTactic 1.1   Be Grateful
6CHAPTER 1: BECOME A LEGACY LEADERTactic 1.2   Take Initiative 1.0
7CHAPTER 1: BECOME A LEGACY LEADERTactic 1.2   Take Initiative 2.0
8CHAPTER 2: ARTICULATE DESIRES INTO TANGIBLE GOALTactic 2.0   Set Your Goals
9CHAPTER 2: ARTICULATE DESIRES INTO TANGIBLE GOALTactic 2.1   Identify Your High Versus Low Leverage Activities
10CHAPTER 2: ARTICULATE DESIRES INTO TANGIBLE GOALTactic 2.2   Get a New Real Estate Deal in 30 Days!
11CHAPTER 2: ARTICULATE DESIRES INTO TANGIBLE GOALTactic 2.3   Execute Your Plan!
12CHAPTER 2: ARTICULATE DESIRES INTO TANGIBLE GOALTactic 2.4   Follow up to Get a New Real Estate Deal in 30 Days!
13CHAPTER 2: ARTICULATE DESIRES INTO TANGIBLE GOALTactic 2.5   Create a Weekly Accountability Report.
14CHAPTER 3: DISCOVER YOUR CORE VALUESTactic 3.0   Tactic 3.0: Determine Your Audience
15CHAPTER 3: DISCOVER YOUR CORE VALUESTactic 3.1   Create a Persona Worksheet to Gain Audience Insight and Determine Your Niche
16CHAPTER 3: DISCOVER YOUR CORE VALUESTactic 3.2   Discern Audience Challenges
17CHAPTER 3: DISCOVER YOUR CORE VALUESTactic 3.3   Spy on Your Competition
18CHAPTER 3: DISCOVER YOUR CORE VALUESTactic 3.4   Measure Your Current Benefits
19CHAPTER 3: DISCOVER YOUR CORE VALUESTactic 3.5   Create a Communication Guarantee Policy
20CHAPTER 3: DISCOVER YOUR CORE VALUESTactic 3.6   Create a Cancellation Guarantee Policy
21CHAPTER 3: DISCOVER YOUR CORE VALUESTactic 3.7   Create a Close Guarantee Policy
22CHAPTER 3: DISCOVER YOUR CORE VALUESTactic 3.8   Create a Marketing Guarantee Policy
23CHAPTER 3: DISCOVER YOUR CORE VALUESTactic 3.9   Create a Certified Pre-Owned Home (CPOH) Guarantee Policy
24CHAPTER 3: DISCOVER YOUR CORE VALUESTactic 3.10   Discover Your Uniqueness - Construct Your Three Unique Must-Have Values
25CHAPTER 3: DISCOVER YOUR CORE VALUESTactic 3.11   Test Your Unique Value Invitation
26CHAPTER 3: DISCOVER YOUR CORE VALUESTactic 3.12   Discover Your Values - Demand
27CHAPTER 3: DISCOVER YOUR CORE VALUESTactic 3.13   Discover Your Values - Utility
28CHAPTER 3: DISCOVER YOUR CORE VALUESTactic 3.14   Discover Your Values - Scarcity
29CHAPTER 3: DISCOVER YOUR CORE VALUESTactic 3.15   Discover Your Values - Flexibility
30CHAPTER 3: DISCOVER YOUR CORE VALUESTactic 3.16   Discover Your Values - Credibility
31CHAPTER 3: DISCOVER YOUR CORE VALUESTactic 3.17   Calculate Your Value Score
32CHAPTER 4: ELEVATE THE POWER OF “YOU”Tactic 4.0   Craft Your Tagline
33CHAPTER 4: ELEVATE THE POWER OF “YOU”Tactic 4.1   Craft Your Elevator Pitch
34CHAPTER 4: ELEVATE THE POWER OF “YOU”Tactic 4.2   Craft Your Unique Value Proposition
35CHAPTER 4: ELEVATE THE POWER OF “YOU”Tactic 4.3   Craft Your Storyline
36CHAPTER 4: ELEVATE THE POWER OF “YOU”Tactic 4.4   Craft Your Biography
37CHAPTER 4: ELEVATE THE POWER OF “YOU”Tactic 4.5   Craft Your Executive Summary
38CHAPTER 4: ELEVATE THE POWER OF “YOU”Tactic 4.6   Rank on the First Page of Google’s Search Results
39CHAPTER 5: SPEAK YOUR MESSAGE WITH INFLUENTactic 5.0   Create an Educational Branded Guide
40CHAPTER 5: SPEAK YOUR MESSAGE WITH INFLUENTactic 5.1   Create Branded Guides
41CHAPTER 5: SPEAK YOUR MESSAGE WITH INFLUENTactic 5.2   Create Branded Content to Build Awareness and Drive Traffic
42CHAPTER 5: SPEAK YOUR MESSAGE WITH INFLUENTactic 5.3   Create Branded Content to Capture and Nurture Leads
43CHAPTER 5: SPEAK YOUR MESSAGE WITH INFLUENTactic 5.4   Create Branded Content to Convert Leads to Customers
44CHAPTER 5: SPEAK YOUR MESSAGE WITH INFLUENTactic 5.5   Create Branded Content to Convert Customers to Advocates
45CHAPTER 5: SPEAK YOUR MESSAGE WITH INFLUENTactic 5.6   Re-Purpose Branded Guides
46CHAPTER 5: SPEAK YOUR MESSAGE WITH INFLUENTactic 5.7   Organize Your Branded Content and Resources
47CHAPTER 6: SHARPEN YOUR AXETactic 6.0   Build a Blog
48CHAPTER 6: SHARPEN YOUR AXETactic 6.1   Build a Professional Website
49CHAPTER 6: SHARPEN YOUR AXETactic 6.2   Integrate IDX into Your Professional Website
50CHAPTER 6: SHARPEN YOUR AXETactic 6.3   Partner with a Single Property Website Service Provider
51CHAPTER 6: SHARPEN YOUR AXETactic 6.4   Build Landings Pages to Generate and Nurture Leads
52CHAPTER 6: SHARPEN YOUR AXETactic 6.5   Develop or Subscribe to a Real Estate Mobile Application
53CHAPTER 6: SHARPEN YOUR AXETactic 6.6   Update Your Information on Top Real Estate Websites
54CHAPTER 6: SHARPEN YOUR AXETactic 6.7   Subscribe to Applicable Real Estate Technologies
55CHAPTER 6: SHARPEN YOUR AXETactic 6.8   Optimize Lead Generation and Conversion Ratios
56CHAPTER 6: SHARPEN YOUR AXETactic 6.9   Register for a Lead Remarketing Software
57CHAPTER 6: SHARPEN YOUR AXETactic 6.10   Install Google Tag Manager and Google Analytics
58CHAPTER 6: SHARPEN YOUR AXETactic 6.11   Optimize Your Websites for Search Engine Optimization
59CHAPTER 6: SHARPEN YOUR AXETactic 6.12   List Your Business on Google My Business
60CHAPTER 6: SHARPEN YOUR AXETactic 6.13   Set up Your Business for Display Ads
61CHAPTER 6: SHARPEN YOUR AXETactic 6.14   Set up Your Business on YouTube
62CHAPTER 6: SHARPEN YOUR AXETactic 6.15   Advertise Your Business on Facebook
63CHAPTER 6: SHARPEN YOUR AXETactic 6.16   Strengthen Relationships with Private Messaging
64CHAPTER 6: SHARPEN YOUR AXETactic 6.17   Go Beyond In-App and Extend Your Reach to the Network!
65CHAPTER 6: SHARPEN YOUR AXETactic 6.18   Advertise Your Business on Instagram
66CHAPTER 6: SHARPEN YOUR AXETactic 6.19   Advertise Your Business on LinkedIn
67CHAPTER 6: SHARPEN YOUR AXETactic 6.20   Build Loyal Tribes with Social Media Groups
68CHAPTER 6: SHARPEN YOUR AXETactic 6.21   Manage Your Social Media Presence
69CHAPTER 6: SHARPEN YOUR AXETactic 6.22   Purchase a Cloud-Based Contact Relationship Manager
70CHAPTER 6: SHARPEN YOUR AXETactic 6.23   Incorporate Seamless CRM Automation with Cloud Syncing Capabilities
71CHAPTER 6: SHARPEN YOUR AXETactic 6.24   Streamline Your Real Estate Business Digitally
72CHAPTER 6: SHARPEN YOUR AXETactic 6.25   Automate Real Estate Sales and Marketing
73CHAPTER 6: SHARPEN YOUR AXETactic 6.26   Sharpen Online Collaboration
74CHAPTER 6: SHARPEN YOUR AXETactic 6.27   Sharpen Your Axe
75CHAPTER 7: BUILD MASSIVE MOMENTUMTactic 7.0   Organize Your Existing Database
76CHAPTER 7: BUILD MASSIVE MOMENTUMTactic 7.1   Farm Your Network Using Traditional Marketing
77CHAPTER 7: BUILD MASSIVE MOMENTUMTactic 7.2   Farm Your In-Network Using Social Media Marketing
78CHAPTER 7: BUILD MASSIVE MOMENTUMTactic 7.3   Find the Best Real Estate Market to Farm
79CHAPTER 7: BUILD MASSIVE MOMENTUMTactic 7.4   Data Collection: Collect 6000 Contacts from the Best Real Estate Market
80CHAPTER 7: BUILD MASSIVE MOMENTUMTactic 7.5   Data Enrichment: Enrich Your Entire Database of the 6000 Contacts
81CHAPTER 7: BUILD MASSIVE MOMENTUMTactic 7.6   Data Validation: Validate Personal Data of the 6000 Contacts
82CHAPTER 7: BUILD MASSIVE MOMENTUMTactic 7.7   Data Normalization: Normalize Database Information of the 6000 Contacts
83CHAPTER 7: BUILD MASSIVE MOMENTUMTactic 7.8   Data Sanitization: Perform Contacts Hygiene Process to Sanitize Database
84CHAPTER 7: BUILD MASSIVE MOMENTUMTactic 7.9   Calculate the Momentum of Your Business to Dominate Your Marketplace
85CHAPTER 8: PLANT MORE SEEDSTactic 8.0   Sync Your Contacts With Your Mobile Phone
86CHAPTER 8: PLANT MORE SEEDSTactic 8.1   Sync Your Contacts With Your Social Media Profiles
87CHAPTER 8: PLANT MORE SEEDSTactic 8.2   Build a Successful Direct Outreach Strategy
88CHAPTER 8: PLANT MORE SEEDSTactic 8.3   Split Your Domination Business Model into Five Stages
89CHAPTER 8: PLANT MORE SEEDSTactic 8.4   Create a “Top Of Mind” Content Strategy
90CHAPTER 9: GENERATE HIGH-QUALITY LEADSTactic 9.0   Generate Leads Through Local Branding
91CHAPTER 9: GENERATE HIGH-QUALITY LEADSTactic 9.1   Generate Leads Through Every Door Direct Mail (EDDM)
92CHAPTER 9: GENERATE HIGH-QUALITY LEADSTactic 9.2   Generate Leads Through Publicity
93CHAPTER 9: GENERATE HIGH-QUALITY LEADSTactic 9.3   Generate Leads Through Automated Phone Prospecting
94CHAPTER 9: GENERATE HIGH-QUALITY LEADSTactic 9.4   Prepare for Online Lead Generation
95CHAPTER 9: GENERATE HIGH-QUALITY LEADSTactic 9.5   Generate Leads Through Content Marketing and Blogging
96CHAPTER 9: GENERATE HIGH-QUALITY LEADSTactic 9.6   Generate Leads Through Web Push Notifications
97CHAPTER 9: GENERATE HIGH-QUALITY LEADSTactic 9.7   Generate Leads Through Mobile Push Notifications
98CHAPTER 9: GENERATE HIGH-QUALITY LEADSTactic 9.8   Generate Leads Through Online Chat Applications
99CHAPTER 9: GENERATE HIGH-QUALITY LEADSTactic 9.9   Generate Leads Through Organic Social Media Channels
100CHAPTER 9: GENERATE HIGH-QUALITY LEADSTactic 9.10   Generate Leads Through Paid Social Media Ads
101CHAPTER 9: GENERATE HIGH-QUALITY LEADSTactic 9.11   Generate Leads Through Groups and Focused Communities
102CHAPTER 9: GENERATE HIGH-QUALITY LEADSTactic 9.12   Generate Leads Using Combined Traffic Types or Sources
103CHAPTER 9: GENERATE HIGH-QUALITY LEADSTactic 9.13   Generate Leads Using a Specific Traffic Source
104CHAPTER 10: NURTURE MEANINGFUL RELATIONSHIPSTactic 10.0   Identify Your Value Triggers and Create More ‘Aha!’ Moments
105CHAPTER 10: NURTURE MEANINGFUL RELATIONSHIPSTactic 10.1   Activate More Customers With Value Triggers
106CHAPTER 10: NURTURE MEANINGFUL RELATIONSHIPSTactic 10.2   Create Lead Nurturing Email Templates
107CHAPTER 10: NURTURE MEANINGFUL RELATIONSHIPSTactic 10.3   Set Up Your Marketing Automation Program
108CHAPTER 10: NURTURE MEANINGFUL RELATIONSHIPSTactic 10.4   Move People Through The Marketing and Sales Funnel
109CHAPTER 10: NURTURE MEANINGFUL RELATIONSHIPSTactic 10.5   Nurture Your Database With Valuable Content
110CHAPTER 10: NURTURE MEANINGFUL RELATIONSHIPSTactic 10.6   Set up Retargeting Ads on Facebook
111CHAPTER 10: NURTURE MEANINGFUL RELATIONSHIPSTactic 10.7   Set up Retargeting Ads on Google Ads
112CHAPTER 11: CREATE PROMISING OPPORTUNITIESTactic 11.0   Dial 30 Calls Per Day
113CHAPTER 11: CREATE PROMISING OPPORTUNITIESTactic 11.1   Qualify Your Potential Buyers
114CHAPTER 11: CREATE PROMISING OPPORTUNITIESTactic 11.2   Qualify Your Potential Sellers
115CHAPTER 11: CREATE PROMISING OPPORTUNITIESTactic 11.3   Prospect and Qualify For Sale By Owners
116CHAPTER 11: CREATE PROMISING OPPORTUNITIESTactic 11.4   Prospect and Qualify Expired Listings
117CHAPTER 11: CREATE PROMISING OPPORTUNITIESTactic 11.5   Practice Your Real Estate Sales Scripts
118CHAPTER 11: CREATE PROMISING OPPORTUNITIESTactic 11.6   Practice Your Handling Objections Scripts
119CHAPTER 11: CREATE PROMISING OPPORTUNITIESTactic 11.7   Follow Up With Your Database
120CHAPTER 12: SEAL THE DEALTactic 12.0   Create Your List of Trusted Vendors and Affiliates
121CHAPTER 12: SEAL THE DEALTactic 12.1   Compose Your Free Staging Consultation Policy
122CHAPTER 12: SEAL THE DEALTactic 12.2   Engage Your Community
123CHAPTER 12: SEAL THE DEALTactic 12.3   Create a Customized Home Buyers Questionnaire Form
124CHAPTER 12: SEAL THE DEALTactic 12.4   Create a Customized Homebuyer’s Guide
125EPILOGUE - WHAT HAPPENS NEXT?Tactic 13.0   Research the Top 250 National Real Estate Professionals
126EPILOGUE - WHAT HAPPENS NEXT?Tactic 13.1   Build Your Domination System